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What do you need?
I want to promote my brand- I want to shoot my product
- I want to communicate something about my company to our employees or to another organization
Do you know who your audience is?
- Yes, I have a very specific audience (ie. Gen Z, Business Owners, Moms, etc.)
- My audience is broad
- Not sure
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Social Videos
Social Videos are designed for social platforms (eg. Facebook, Instagram, TikTok, LinkedIn). They typically run under 30 seconds in length and have one main goal: engagement. This doesn't lend itself to complex storytelling, so Social Videos are typically "snackable" pieces of content, sometimes loopable since that's how most platforms play them. Every social video aims to drive an action such as shares, comments, likes or visits to a website. Since social media is so targeted, Social Videos are crafted to be entertaining for their specific target audience. The aspect ratio and other specs of a Social Video can vary widely and should be optimized for the platform it's meant for.
Typical production cost: $5k to $25k
Typical timeline: 2 to 4 weeksOnline Videos
The typical branded online video (also known as an "OLV") is developed specifically for online distribution through O&O channels ("Owned & Operated", such as your website) or purchased media (such as pre-roll videos on YouTube). Think of OLV's as a TV commercial that only lives online. You've likely seen them before many times on websites or as pre-roll on that YouTube video that you clicked on. They are typically more of a hard-sell campaign aimed at a targeted audience.
Typical production cost: $25k to $100k
Typical timeline: 1 to 2 monthsAnimation
Animation is any type of dynamic content that gives the illusion of lifelike motion. This includes 2D cell animation, 3D CG animation and stop-motion animation. It is often used for entertainment rather than being thought of as a marketing tool, therefore it has the ability to capture the viewers' attention more effectively than live-action. It's a great tool when realism and accuracy aren't a priority, giving brands the freedom to be fun, imaginative and creative, thus leaving a memorable impression. This is one reason it's well-suited for content that is geared towards children. Animation is a great way to show off your brand personality and is also a good solution to keeping to your content fresh - if you want to adapt your video content with new messaging, animation is much easier and more cost-effective to edit rather than shooting a new video.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 2 months
What are you trying to accomplish?
- I want to execute a hard sell and/or call-to-action
- I want to tell an entertaining story
- I want to build trust
- I want to create an experience
- Something else / not sure
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Broadcast Commercials
Broadcast commercials are built for large audiences to broaden the reach of their messaging and to gain or maintain brand awareness. They are typically live-action narrative video but can also include animation and/or visual effects. The most common commercial length is 30 seconds, but 15 and 60 seconds are also very popular. A TV commercial is useless without an audience to see it and the cost to air a commercial, often called the "media buy," can be quite high and can vary significantly depending on details like whether it airs on cable vs broadcast networks, the time of day, the geographic reach and more. The cost to run it on cable during prime-time is going to be significantly higher than running it on local TV during the day. The most coveted slots, such as the Super Bowl, can cost upwards of millions of dollars for a 30 second ad.
Typical production cost: $100k+
Typical timeline: 2 to 3 monthsOnline Videos
The typical branded online video (also known as an "OLV") is developed specifically for online distribution through O&O channels ("Owned & Operated", such as your website) or purchased media (such as pre-roll videos on YouTube). Think of OLV's as a TV commercial that only lives online. You've likely seen them before many times on websites or as pre-roll on that YouTube video that you clicked on. They are typically more of a hard-sell campaign aimed at a targeted audience.
Typical production cost: $25k to $100k
Typical timeline: 1 to 2 monthsRadio
Radio advertising includes ads that run on traditional stations, satellite and internet radio, and is often more cost-effective than other forms of advertising, especially as compared to television. It is said that radio is the theater of the mind, as it relies heavily on the imagination of its listeners and thus can be more memorable as compared to video. Nielson reports 243 million people still listen to the radio, often in their cars. Most radio ads run 60 seconds long but 30 seconds is also a popular length.
Typical production cost: Under $5k
Typical timeline: 1 to 2 weeks
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Brand Films
Brand films are designed to entertain. The word "film" in brand film is no mistake, as the plot-driven entertainment aspect of a film is exactly what they strive to achieve. Indeed, the goal of a brand film is to engage its audience in the same way a film does. The brand itself is a secondary character - a part of the story, but not the focus. Brand films are designed to create an emotional connection with the viewer that leaves a lasting impression and is more enjoyable to watch than a hard-sell commercial. They can be either narrative or documentary and typically have a very high production value, running anywhere from 2 to 30 minutes in length.
Typical production cost: $25k to $100k+
Typical timeline: 2 to 3 months
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Testimonials
Testimonial Videos can be one of the most effective venues for advertising. Nearly 9 out of 10 times, consumers are moved to purchase by a favorable review video. They are widely used for the decision stage of the buyer's journey, when potential customers are searching for information that will help them make up their minds. A persuasive testimonial video can help guide prospects through the sales funnel.
Typical production cost: $25k to $100k
Typical timeline: 2 to 4 weeksCorporate Videos
Corporate Videos are designed with the purpose of conveying trust and revealing a face behind the brand logo. They provide executives the opportunity to share the values and goals of the organization to humanize it and create an emotional connection with the viewer. They are typically not consumer facing as they are most often used in the B2B service sector. They typically run from 2 to 10 minutes long.
Typical production cost: $5k to $25k
Typical timeline: 2 to 4 weeks
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
AR/VR
"VR" stands for "Virtual Reality" and is a computer-generated and fully-immersive environment which requires the use of a headset.
"AR" stands for "Augmented Reality." It is a type of virtual reality wherein computer-generated graphics are overlaid onto real world video.
AR is the more common of the two for marketing purposes because of its lower barrier to entry for brands. It is also more accessible for consumers since it doesn't require a headset. It's often used to showcase products, giving consumers the ability to "try it out" before purchasing which helps reduce product returns. Some industries that have had success using it: furniture, makeup, eyewear, shoe companies.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 3 months
What's your budget?
- Under $5k
- $5k to $25k
- $25k to $100k
- Over $100k
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Radio
Radio advertising includes ads that run on traditional stations, satellite and internet radio, and is often more cost-effective than other forms of advertising, especially as compared to television. It is said that radio is the theater of the mind, as it relies heavily on the imagination of its listeners and thus can be more memorable as compared to video. Nielson reports 243 million people still listen to the radio, often in their cars. Most radio ads run 60 seconds long but 30 seconds is also a popular length.
Typical production cost: Under $5k
Typical timeline: 1 to 2 weeks
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Social Videos
Social Videos are designed for social platforms (eg. Facebook, Instagram, TikTok, LinkedIn). They typically run under 30 seconds in length and have one main goal: engagement. This doesn't lend itself to complex storytelling, so Social Videos are typically "snackable" pieces of content, sometimes loopable since that's how most platforms play them. Every social video aims to drive an action such as shares, comments, likes or visits to a website. Since social media is so targeted, Social Videos are crafted to be entertaining for their specific target audience. The aspect ratio and other specs of a Social Video can vary widely and should be optimized for the platform it's meant for.
Typical production cost: $5k to $25k
Typical timeline: 2 to 4 weeks
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Brand Films
Brand films are designed to entertain. The word "film" in brand film is no mistake, as the plot-driven entertainment aspect of a film is exactly what they strive to achieve. Indeed, the goal of a brand film is to engage its audience in the same way a film does. The brand itself is a secondary character - a part of the story, but not the focus. Brand films are designed to create an emotional connection with the viewer that leaves a lasting impression and is more enjoyable to watch than a hard-sell commercial. They can be either narrative or documentary and typically have a very high production value, running anywhere from 2 to 30 minutes in length.
Typical production cost: $25k to $100k+
Typical timeline: 2 to 3 monthsOnline Videos
The typical branded online video (also known as an "OLV") is developed specifically for online distribution through O&O channels ("Owned & Operated", such as your website) or purchased media (such as pre-roll videos on YouTube). Think of OLV's as a TV commercial that only lives online. You've likely seen them before many times on websites or as pre-roll on that YouTube video that you clicked on. They are typically more of a hard-sell campaign aimed at a targeted audience.
Typical production cost: $25k to $100k
Typical timeline: 1 to 2 monthsAnimation
Animation is any type of dynamic content that gives the illusion of lifelike motion. This includes 2D cell animation, 3D CG animation and stop-motion animation. It is often used for entertainment rather than being thought of as a marketing tool, therefore it has the ability to capture the viewers' attention more effectively than live-action. It's a great tool when realism and accuracy aren't a priority, giving brands the freedom to be fun, imaginative and creative, thus leaving a memorable impression. This is one reason it's well-suited for content that is geared towards children. Animation is a great way to show off your brand personality and is also a good solution to keeping to your content fresh - if you want to adapt your video content with new messaging, animation is much easier and more cost-effective to edit rather than shooting a new video.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 2 monthsAR/VR
"VR" stands for "Virtual Reality" and is a computer-generated and fully-immersive environment which requires the use of a headset.
"AR" stands for "Augmented Reality." It is a type of virtual reality wherein computer-generated graphics are overlaid onto real world video.
AR is the more common of the two for marketing purposes because of its lower barrier to entry for brands. It is also more accessible for consumers since it doesn't require a headset. It's often used to showcase products, giving consumers the ability to "try it out" before purchasing which helps reduce product returns. Some industries that have had success using it: furniture, makeup, eyewear, shoe companies.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 3 months
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Broadcast Commercials
Broadcast commercials are built for large audiences to broaden the reach of their messaging and to gain or maintain brand awareness. They are typically live-action narrative video but can also include animation and/or visual effects. The most common commercial length is 30 seconds, but 15 and 60 seconds are also very popular. A TV commercial is useless without an audience to see it and the cost to air a commercial, often called the "media buy," can be quite high and can vary significantly depending on details like whether it airs on cable vs broadcast networks, the time of day, the geographic reach and more. The cost to run it on cable during prime-time is going to be significantly higher than running it on local TV during the day. The most coveted slots, such as the Super Bowl, can cost upwards of millions of dollars for a 30 second ad.
Typical production cost: $100k+
Typical timeline: 2 to 3 months
What's your budget?
- Under $5k
- $5k to $25k
- $25k to $100k
- Over $100k
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Radio
Radio advertising includes ads that run on traditional stations, satellite and internet radio, and is often more cost-effective than other forms of advertising, especially as compared to television. It is said that radio is the theater of the mind, as it relies heavily on the imagination of its listeners and thus can be more memorable as compared to video. Nielson reports 243 million people still listen to the radio, often in their cars. Most radio ads run 60 seconds long but 30 seconds is also a popular length.
Typical production cost: Under $5k
Typical timeline: 1 to 2 weeks
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Social Videos
Social Videos are designed for social platforms (eg. Facebook, Instagram, TikTok, LinkedIn). They typically run under 30 seconds in length and have one main goal: engagement. This doesn't lend itself to complex storytelling, so Social Videos are typically "snackable" pieces of content, sometimes loopable since that's how most platforms play them. Every social video aims to drive an action such as shares, comments, likes or visits to a website. Since social media is so targeted, Social Videos are crafted to be entertaining for their specific target audience. The aspect ratio and other specs of a Social Video can vary widely and should be optimized for the platform it's meant for.
Typical production cost: $5k to $25k
Typical timeline: 2 to 4 weeks
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Brand Films
Brand films are designed to entertain. The word "film" in brand film is no mistake, as the plot-driven entertainment aspect of a film is exactly what they strive to achieve. Indeed, the goal of a brand film is to engage its audience in the same way a film does. The brand itself is a secondary character - a part of the story, but not the focus. Brand films are designed to create an emotional connection with the viewer that leaves a lasting impression and is more enjoyable to watch than a hard-sell commercial. They can be either narrative or documentary and typically have a very high production value, running anywhere from 2 to 30 minutes in length.
Typical production cost: $25k to $100k+
Typical timeline: 2 to 3 monthsOnline Videos
The typical branded online video (also known as an "OLV") is developed specifically for online distribution through O&O channels ("Owned & Operated", such as your website) or purchased media (such as pre-roll videos on YouTube). Think of OLV's as a TV commercial that only lives online. You've likely seen them before many times on websites or as pre-roll on that YouTube video that you clicked on. They are typically more of a hard-sell campaign aimed at a targeted audience.
Typical production cost: $25k to $100k
Typical timeline: 1 to 2 monthsAnimation
Animation is any type of dynamic content that gives the illusion of lifelike motion. This includes 2D cell animation, 3D CG animation and stop-motion animation. It is often used for entertainment rather than being thought of as a marketing tool, therefore it has the ability to capture the viewers' attention more effectively than live-action. It's a great tool when realism and accuracy aren't a priority, giving brands the freedom to be fun, imaginative and creative, thus leaving a memorable impression. This is one reason it's well-suited for content that is geared towards children. Animation is a great way to show off your brand personality and is also a good solution to keeping to your content fresh - if you want to adapt your video content with new messaging, animation is much easier and more cost-effective to edit rather than shooting a new video.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 2 monthsAR/VR
"VR" stands for "Virtual Reality" and is a computer-generated and fully-immersive environment which requires the use of a headset.
"AR" stands for "Augmented Reality." It is a type of virtual reality wherein computer-generated graphics are overlaid onto real world video.
AR is the more common of the two for marketing purposes because of its lower barrier to entry for brands. It is also more accessible for consumers since it doesn't require a headset. It's often used to showcase products, giving consumers the ability to "try it out" before purchasing which helps reduce product returns. Some industries that have had success using it: furniture, makeup, eyewear, shoe companies.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 3 months
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Broadcast Commercials
Broadcast commercials are built for large audiences to broaden the reach of their messaging and to gain or maintain brand awareness. They are typically live-action narrative video but can also include animation and/or visual effects. The most common commercial length is 30 seconds, but 15 and 60 seconds are also very popular. A TV commercial is useless without an audience to see it and the cost to air a commercial, often called the "media buy," can be quite high and can vary significantly depending on details like whether it airs on cable vs broadcast networks, the time of day, the geographic reach and more. The cost to run it on cable during prime-time is going to be significantly higher than running it on local TV during the day. The most coveted slots, such as the Super Bowl, can cost upwards of millions of dollars for a 30 second ad.
Typical production cost: $100k+
Typical timeline: 2 to 3 months
Are you trying to capture product beauty shots?
- Yes
- No
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Tabletop & Product Videos
Tabletop video is used to capture product beauty images meant to showcase your product in its best light from all relevant angles. It employs specific lighting and camera techniques to showcase products in an attractive and enticing way and can be shot on a white background or in-situation. This makes it a great tool for advertising food, beverage and beauty products.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 2 monthsStill Photography
Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. Consistently beautiful photography creates brand recognition. If your imagery is consistent and of high quality over all of your platforms (website, social media, email, logo, print outs, etc), you're helping the consumer recognise you.
Corporate photography used in branding involves images that will appear on websites, in brochures, and most importantly on social media. These images include on-location photographs or headshots of the company leaders, team photos, images of the office environment of the company, images of products and/or services, and even corporate events or meetings, of which the latter can be uploaded to Twitter and Facebook in real time or used in later publicity endeavours.
Typical production cost: $25k to $100k
Typical timeline: 2 to 4 weeks
Are you trying to teach someone how to use your product?
- Yes
- No
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Instructional/Demo Videos
An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. They can range in length from a minute long to a half hour or more and can be singularly-focused on one subject matter, like a tutorial video, or they can be a series of training videos on a variety of subjects.
Tutorial videos are great for teaching a process by providing step-by-step instructions. Sometimes also referred to as "how-to" videos or "demo" videos, they are typically somewhere between two and ten minutes long. They can take multiple forms, ranging from a simple digital recording of a computer screen with audio narration - often called a "screencast" - to more complex productions involving a crew.
Training videos are often designed to improve an employee’s workplace skills. Companies often create online training videos to cover interpersonal topics, such as compliance and harassment training, or job-related topics, such as hardware and software training. Training videos often use footage of real people to connect the trainer and trainee. These can be interactive videos and often fit in among a larger training course.
Another form of Instructional Video is a presentation or lecture video. These are often used to make something available for people to watch after the fact and can be as simple as recording a presentation or as advanced as recording a Powerpoint presentation and/or incorporating real-time or post-produced graphics.
Typical production cost: $5k to $25k+
Typical timeline: 2 to 3 weeksExplainer Videos
Explainer videos are short videos that explain a concept in an entertaining, visual way. They typically use basic animations to explain a larger topic. They typically run under two minutes long and are designed to simplify complex ideas into easily digestible content.
Typical production cost: $5k to $25k
Typical timeline: 2 to 3 weeksAR/VR
"VR" stands for "Virtual Reality" and is a computer-generated and fully-immersive environment which requires the use of a headset.
"AR" stands for "Augmented Reality." It is a type of virtual reality wherein computer-generated graphics are overlaid onto real world video.
AR is the more common of the two for marketing purposes because of its lower barrier to entry for brands. It is also more accessible for consumers since it doesn't require a headset. It's often used to showcase products, giving consumers the ability to "try it out" before purchasing which helps reduce product returns. Some industries that have had success using it: furniture, makeup, eyewear, shoe companies.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 3 months
Are you trying to create an immersive experience?
- Yes
- No
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
AR/VR
"VR" stands for "Virtual Reality" and is a computer-generated and fully-immersive environment which requires the use of a headset.
"AR" stands for "Augmented Reality." It is a type of virtual reality wherein computer-generated graphics are overlaid onto real world video.
AR is the more common of the two for marketing purposes because of its lower barrier to entry for brands. It is also more accessible for consumers since it doesn't require a headset. It's often used to showcase products, giving consumers the ability to "try it out" before purchasing which helps reduce product returns. Some industries that have had success using it: furniture, makeup, eyewear, shoe companies.
Typical production cost: $25k to $100k+
Typical timeline: 1 to 3 months
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Are you trying to show off previous work or successes?
- Yes
- No
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Case Studies
Case study videos utilize a mix of data & statistics represented graphically with live-action footage and sometimes even animation, all to educate and inform their audience about a particular subject matter. They are often used for things like awards submissions or any other purpose to demonstrate the effectiveness of something, typically running somewhere between two and five minutes long.
Typical production cost: $5k to $25k
Typical timeline: 2 to 3 weeks
Are you trying to educate your audience about something?
- Yes
- No
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Explainer Videos
Explainer videos are short videos that explain a concept in an entertaining, visual way. They typically use basic animations to explain a larger topic. They typically run under two minutes long and are designed to simplify complex ideas into easily digestible content.
Typical production cost: $5k to $25k
Typical timeline: 2 to 3 weeksInstructional/Demo Videos
An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. They can range in length from a minute long to a half hour or more and can be singularly-focused on one subject matter, like a tutorial video, or they can be a series of training videos on a variety of subjects.
Tutorial videos are great for teaching a process by providing step-by-step instructions. Sometimes also referred to as "how-to" videos or "demo" videos, they are typically somewhere between two and ten minutes long. They can take multiple forms, ranging from a simple digital recording of a computer screen with audio narration - often called a "screencast" - to more complex productions involving a crew.
Training videos are often designed to improve an employee’s workplace skills. Companies often create online training videos to cover interpersonal topics, such as compliance and harassment training, or job-related topics, such as hardware and software training. Training videos often use footage of real people to connect the trainer and trainee. These can be interactive videos and often fit in among a larger training course.
Another form of Instructional Video is a presentation or lecture video. These are often used to make something available for people to watch after the fact and can be as simple as recording a presentation or as advanced as recording a Powerpoint presentation and/or incorporating real-time or post-produced graphics.
Typical production cost: $5k to $25k+
Typical timeline: 2 to 3 weeks
Are you trying to build trust and/or communicate with your employees or with another organization?
- Yes
- No
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.
Corporate Videos
Corporate Videos are designed with the purpose of conveying trust and revealing a face behind the brand logo. They provide executives the opportunity to share the values and goals of the organization to humanize it and create an emotional connection with the viewer. They are typically not consumer facing as they are most often used in the B2B service sector. They typically run from 2 to 10 minutes long.
Typical production cost: $5k to $25k
Typical timeline: 2 to 4 weeks
Below are the matching capabilities based on the quiz response, Please click on any to view the matching creators.